Sunday, 4 November 2012

Apple's iOS Rising More Than Android in United States

Apple's iOS platform is overtaking Google's Android, in the United States and UK as well as other major regions, though, the it experienced an increase in market share previously, while iOS had to settle for a minify of it's business during the final weeks before the iPhone 5's launch.

Kantar Worldpanel ComTech's figures confirmed that Android increased its market share across Europe in the 12 last weeks of sales that ended on September 30. Within European regions, Google's mobile platform rose to 675% of share, which was 51% a year ago. iOS, however, experienced a decrease to 16.5%. 

Meanwhile,in the U.S.,  iOS benefited market share from 31.5 percent in 2011 to nearly 38 percent during the 12-week period. Android market share decreased from just over 66 percent to 57.5 percent. In the UK, Apple enjoyed an increase to 28 percent, representing a leap from 18 percent, while Android market share grew to 58 percent from 53 percent.

"While this latest data set only includes one week of iPhone 5 sales, we can see that in markets with a large number of existing Apple customers, sales have already seen a significant boost," "We expect this momentum to be fully realized in the next set of results."

Kantar's Dominic Sunnebo

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